High School Graduate in the Real World :: Personal Narrative Essays

High School Graduate in the Real World With surprisingly minimal reluctance I face my new life. My heart is filled with excitement, while my mind teems with anxiety. Everything has changed. I suppose it really hasn’t, but it seems as if one little difference can make you feel like the whole world is turning inside out. I go about what will soon become routine for me without any second thoughts. Perhaps none of this has sunk in yet. I sit alone in a tiny cubicle only about five feet square and examine my new surroundings. I have been given all the little luxuries that such an entrapment can afford. The outdated computer that noisily hums and groans, looking for sympathy. The adding machine, the pens, the highlighter, piles of papers and documents. It is all that I have right now. I am dressed in a new gray business suit, one of many gifts that I recently received. A new dress code for a new lifestyle. Only two days earlier I was standing on a stage, looking out on nearly one thousand people, summing up thirteen years in five minutes. How do you express what effect thirteen years of schooling have had on you and your classmates in a new and unused way? My valedictorian address was one of the hardest papers-or speeches in this case-that I ever had to compose. The effort put into it also made it the most rewarding as well. â€Å"For a college application I was asked what saying I would publicize if given the opportunity. My answer was ‘Living is doing, not merely being.’† Those two sentences were my favorite part of the speech. I talked about taking charge of our own lives and making a positive difference in the world. I didn’t waste any time following my own advice. Two days later I am starting what will probably become one of the most challenging but personally fulfilling experiences of my life. At six o’clock this morning my alarm clock once again did not fail to wake me from my peaceful state. I can be so resentful of that. Only seconds before I had been driving as quickly as my car would go around hairpin turns on a seemingly endless highway with a strong cool breeze blowing my hair in all directions. The remorseless beeping brought me back to reality. I went about my usual morning routine, except this time my destination would not be the same.

Mountain Dew

To gain the market share in the urban centers, it would be interesting to see how Mountain Dew differentiate the product from the competition and whether the benefits of the reduce are communicated effectively using the right channels and propose a redesign of the marketing campaign that could have a universal appeal. According to Finch (2012), the deployment of advertising and other promotional resources for a given brand is dependent upon the strategic goals for market segmentation, product differentiation, and positioning.The current market for Mountain Dew is comprised of 70 percent of white soda drinkers and the marketing would expand their product awareness among young African Americans and Latino In the urban centers. As a marketing campaign, Mountain Dew had endorsed hip-hop singer Oil Wayne to tract the teens and youth In ass because this age group more Inclined towards help- hop (Stanford, 2012).According to the author of the article, Mountain Dew Wants Some Street Creed, 4 5 percent of the energetic caffeine-laced sugary drink is sold in the gas stations and convenience store, endorsing Mexican-American professional skateboarder Paul Rodriguez is a good move. Teens go to the nearest store on their skateboard could relate to P-Rod and would be influenced to purchase Mountain Dew because their favorite star is appealing to them to be have Mountain Dew. Brett O'Brien is targeting the right market segment, which are teens and young adults in ass by strategically endorsing youth stars including Country star Jason Alden.The marketing strategy Is right on the money because the present youth might become loyal to the brand and the future youth would grow watching the present youth drinking Mountain Dew to quench their thirst. Therefore, targeting young audience Is profitable strategy for Mountain Dew In the short and long run. Mountain Dew has differentiated its product from the competitors. Firstly, the green colored drink is cadged in green bottles and cans make Mountain Dew to be easily identifiable. Secondly, PepsiCo had collaborated with Complex Media to advertise its biggest soft- drink brand, Mountain Dew, on a new Web site, Green-Label. Mom (Elliott, 2013). Thirdly, PepsiCo is committed to market its most profitable brand, Mountain Dew, among the diverse younger generation by including famous artists, which could build brand awareness. Recently, Mountain Dew had invited consumers to shoot a promotional ad called Tweezed with Grammar winner (Stanford, 2012). Lastly, the TV advertisements of Mountain Dew such as â€Å"Yahoo! Mountain Dew! â€Å", Shore at shooting†, and â€Å"This Is How We Dew† differentiate Mountain Dew as a high profile brand In PepsiCo portfolio.Mountain Dew is eyeing on capturing market share In the urban centers and the Southern US border stretching from California to Louisiana (Stanford, 2012). This could be done by wooing the potential young consumers rather than no benefits of the soft drin k, therefore, the marketing team of Mountain Dew had made efforts not add any benefits in their advertisement. However, the commercials of Oil Wayne and P-Rod are designed to communicate the Dew message that â€Å"they ill be able to do what they do with energy† in the new markets said Brett O'Brien (Stanford, 2012).Mountain Dew could explore some opportunities to redesign the promotional campaign to appeal to the larger audience at once. FIFE world cup is coming soon. Mountain Dew could partner with international soccer players from Mexico to woo young Latino and endorse African American foot ball players to attract young blacks. According to Elliott (2013), Mountain Dew had spent $108 million dollars on advertisement in major media in last five years in addition to endorsement deals. Considering this marketing cost, a thought of creating a Mountain Dew Anthem by including all the stars from diverse backgrounds would appeal the masses.This will create a brand image of Mounta in Dew not within US borders but in foreign markets as well. The forthcoming FIFE world cup will be watched throughout the world; therefore, it is an excellent opportunity for Mountain Dew to advertise its brand using the mainstream media, which is television and radio. Social media such as Backbone and Youth are effective means of communicating the message the Mountain Dew. Mountain Dew is a leading brand of PepsiCo and the marketing team is designing campaign to regain the lost share and attract young African Americans and Latino in the urban centers.The marketing strategy of Mountain Dew to endorse various stars from different backgrounds is a good strategy to appeal the teens and young adults in ass. If Mountain Dew could adopt the proposed strategy to create a Mountain Dew Anthem by integrating variety of domestic and international celebrities, it will appeal the entire younger generation at once. Big screen television is in great demand throughout the world. LCD, LED, and Plas ma TV's fall into the category of big screen TV's. The product that I would like to introduce into the market is DTV.A TV that will not only display a picture but also gives an experience of AD effect at home. There is huge market in the developed countries and the emerging economies, which will appreciate a AD TV in the living room and/or bedroom. The reason I want to develop and launch a AD TV is that it does not exist in the market. The current products available are LCD, Plasma, and a recent addition of LED technology. Many manufacturers does offer a AD feature which be enjoyed with AD glasses. Without AD glasses, a TV will be a regular TV. My product would not require glasses for consumers to wear.Consumers can bring the experience of AD movie theatres and AD theme parks at home. This product will benefit all ages. Watching a movie at home in AD would bring a revolution in the industry. For example, imagine a family is watching Avatar or Star War movies at home in AD and does n ot need to go to IMAX theatre. Children would be able to feel their favorite cartoon characters right next to them. There is one huge market segment that would be benefited with AD TV is video games lover. It would be Jaw-dropping moment for hem when they will find out that their favorite can be played in AD environment.Obviously, video game companies need to work in this direction as well. To make and dedicated team need to put their heart and soul into this project to reach the customers with a most awaited product. It is a challenging project and the most difficulty I am facing while compiling a marketing plan is to perform a competitor's analysis. I would like to know whether Samsung, Panasonic, or Sony is in this race. What is their market position? If the competitor would be competing for the entire market or one specific market segment? What are strengths and weaknesses of the competitor?The response to these questions would be crucial for my marketing plans. In addition, I w ill be working with my team in close relation to define the strategies to implement plan with success. Additional information required to make most informed strategic decisions are SOOT analysis of my company, a primary marketing strategies required to target above mentioned market segmentations, an alternative marketing strategy, and a final (best) strategy that will implemented using up's of marketing to create a brand image. Samsung 10 changes need to be met.Ensure that customers are satisfied with the product purchased; if there is dissatisfaction Samsung must understand why and do whatever is necessary to fix the issue. Most of the more important items are ensuring sales agencies and management continually provides training for marketing staff. This will ensure he or she have the latest information about all the products. Samsung 11 Conclusion Samsung holds a great deal of the global market for AD television. A through and detailed analysis of the global AD television market ha s been detailed by Samsung. The SOOT analysis reveals industry trends, the effects of intention, and outside threats.

Maya Angelou s I Know The Caged Bird Sings - 1836 Words

In Maya Angelou’s I Know the Caged Bird Sings (1969), the reader is absorbed into a personal account of her life starting from her childhood to young adulthood during the 1930s and 1940s. From a young age, Maya witnessed the first-hand effects of racism in the South for blacks growing up alongside her brother, Bailey. In the novel, Angelou faces racial discrimination and displacement inside and outside her own community that act as metaphorical cages barring her from the freedom to be her true self. In the beginning of the novel, Angelou describes the effect of racial discrimination had on her at a young age. Dissatisfied with her appearance for an upcoming church service, Maya imagines herself with blonde hair and blue eyes, which were†¦show more content†¦Maya’s words mirrored the change of mood, â€Å"Donleavy had exposed us† (180) continuing to say, â€Å"We were maids and farmers, handymen and washer-women, and anything higher that we aspired to was farcical and presumptuous† (180). However, African-Americans used any chance they could to prove their rightful place in white society through resistance. For example, in the black community of Stamps, the church revival was a form of resistance. This revival was called to strengthen the masses of blacks against the racism through scripture and prayer. Angelou states, â€Å"The white folks was going to get their comeuppance. Wasn’t that what the minister said, and wasn’t he quoting from the words of God Himself?† (127). Momma also helped in this effort by raising Maya and Bailey in a strictly religious household to protect them from the outside world. This revival gave the blacks in the Stamps community, the strength and energy to go on with life knowing that white people will meet their Maker on the day of judgement. Angelou writes in support, â€Å"although they might be the lowest of the low they were at least not uncharitable, and in that great Gettin’ Up Morning, Jesus was going to s eparate the sheep (them) from the goats (the white folks)† (128). Another way the black community resisted racism is by the legendary Joe Louis boxing match against a white opponent in the 1930s. Maya describes the atmosphere at the Store during the fight, â€Å"MyShow MoreRelatedMaya Angelou s I Know Why The Caged Bird Sings913 Words   |  4 Pages Maya Angelou’s I Know Why the Caged Bird Sings is an autobiography that describes the coming of age of a Southern black girl who overcomes society’s cruelty as she grows up. Taking place in Stamps, Kansas during the 1930s, the autobiography captures Marguerite Ann Johnson’s, or Maya’s, battle of finding herself and coming to terms with who she is while growing up in a time period comprised of oppression and discrimination. Furthermore, Maya endures many childhood hardships due to her race, and sheRead MoreMaya Angelou s I Know Why The Caged Bird Sings1382 Words   |  6 PagesIn Maya Angelou’s novel I Know Why The Caged Bird Sings the main character Maya Angelou struggles with her identity through out the novel. She first started to question her identity after Mr. Freeman raped her. Another time in the novel she questioned her identity was during the barbeque at the bathroom because she did not know which bathroom to use. The last time that she questioned her identity in the novel was when she questioned her sexual identity because she did not know if she was heterosexualRead MorePrejudice in Maya Angelou ´s I Know Why the Caged Bird Sings636 Words   |  3 Pagesin the poem, I Know Why the Caged Bird Sings, the much loved poet Maya Angelou uses poetic devices like rhyme, alliteration, metaphors and imagery, to encourage African-Americans to find their voice and earn the respect that they deserved. Imagine reaching for the sky, and actually being able to touch it. In the first stanza in the poem, the author compares a free bird to the white population during times of discrimination. In the first two lines, the author says, The free bird leaps / on theRead MoreAnalysis Of Maya Angelou s I Know Why The Caged Bird Sings1575 Words   |  7 Pagesto feel different, and wish they were someone or something â€Å"better†. In Maya Angelou’s autobiography she demonstrates what its like growing up in a racist community and how it feels to be the outcast. Angelou continuously speaks about being someone different her ideal self, something she is completely different from. She feels this way due to the racist society she lives in. In I Know Why The Caged Bird Sings Maya Angelou demonstrates in her autobiography in 1969 that even with love and affectionRead MoreAnalysis Of Maya Angelou s I Know Why The Caged Bird Sings Essay1484 Words   |  6 Pages â€Å"There is no greater agony than bearing an untold story inside you.† By Maya Angelou, I Know Why the Caged Bird Sings. This is the quote my mom has been telling me every day since I was 13 and able to understand it. Maya Angelou wrote this poem in 1969 and it still speaks to millions of people today. Millions of people who have everything to say but never speak. This is just one example, my example on how relatable poems are even if they are hundreds of years old. Being able to relate to a poemRead MoreAnalysis Of Maya Angelou s I Know Why The Caged Bird Sings1219 Words   |  5 PagesLike many African American writers in American history, migration is a defining part of Maya Angelou’s life and character. In her memoir I Know Why the Caged Bird Sings, Maya thoroughly discusses each of the moves that shape the person she becomes. From St. Louis at seven to a Southern California junkyard at fifteen, Maya’s life is filled with both voluntary and involuntary migrations. Some of these moves are intensely emotionally taxing, while others allow her to grow and flourish. Although herRead MoreMaya Angelou s I Know Why The Caged Bird Sings701 Words   |  3 PagesMaya Angelou: â€Å" I Know Why The Caged Bird Sings† In this poem Maya Angelou talks about the civil rights movement. She also express her personal life of what she went through such as being raped at the age of 6 by her mother’s boyfriend and also becoming mute for 5 years. She also states how she got pregnant and had to raise a child at 16. All these events led up to writing this poem from a caged bird that sings point of view. â€Å"Remembrance† In this poem Maya Angelou express how she was being rapedRead MoreMaya Angelou s I Know Why The Caged Bird Sings1888 Words   |  8 Pages Maya Angelou once said â€Å"We may encounter many defeats but we must not be defeated† and this phrase speaks volume in comparison to Angelou’s life story. She was born Marguerite Ann Johnson on April 4th, 1928, in St. Louis, Missouri. The name Maya was given to her by her older brother, Bailey Jr. Maya Angelou is not only a sister, but also an inspirational role model, a mother, an author, a poet, a civil rights activist, and an actor. In 1969 Angelou’s world renowned book â€Å"I Know Why the Caged BirdRead MoreDisplacement, a Theme in Maya Angelou ´s I Know Why the Caged Bird Sings1603 Words   |  6 Pagesdisplacement leaves a painful hole in ones heart. Whether a person is a male or female, white or black, lives in the North or South, or young or old, displacement takes a toll on their character and personality. M aya Angelou creates a theme of displacement in her novel I Know Why the Caged Bird Sings. Angelous novel has been critiqued by many notable scholars for being a classic autobiography. The critics note the importance of the setting to show universal displacement and the use of characterizationRead MoreRhetorical Analysis Of Maya Angelou s I Know Why The Caged Bird Sings 1036 Words   |  5 PagesFily Thiam English 002 Mrs. Vilato 9 April 2015 Rhetorical Analysis on â€Å"Graduation† by Maya Angelou In Graduation, a chapter in her autobiography â€Å"I Know Why the Caged Bird Sings†, Maya Angelou talks vividly about her middle school graduation in the segregated South. Graduation is an important milestone in most people’s life, as they get a degree and move on to their next level, something better and more important, with the hope that they can use their new knowledge to achieve their life goals and

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Jewish Americans Stand on Isreal and Palestin Conflict Essay

The aim of this study was to explore among a sample of Jewish Americans the prevalence of beliefs associated with intractable conflict and to test the role of different beliefs in predicting individuals’ support for a compromise solution to the Israeli–Palestinian conflict. We found that the Jewish Americans we sampled tended to agree with a sense of collective victimhood and the Jewish Israeli narrative on the conflict. On the other hand they tended to disagree with the Palestinian narrative on the conflict and with statements that dehumanized the Palestinians and on average did not frame the conflict in terms of a zero-sum game. Jewish Americans in our sample tended to fall in the middle in terms of their endorsement of compromise†¦show more content†¦It also appears that when controlling for variance explained by demographic variables and attachment to Israel, education level emerges as a predictor for rejection of peaceful solutions. Individuals who are mor e educated were more likely to refuse concessions to the Palestinians. This finding can per- haps be explained by the influence of millions of dollars invested in engaging Jewish college students with Israeli culture and the Israeli view of the conflict; thus spending more time informal education leads to more refusal to compromise with the Palestinians (Beinart, 2010, 2012). The central focus of this study was the question of which belief suggested by theorists best predicts individuals’ support for or rejection of peaceful solutions to the Israeli–Palestinian conflict. Our findings are in line with previous research from Israel that suggests that dehumanization and a zero-sum view on the conflict serve an important role in predicting individuals’ support for the perpetuation of conflict (Halperin et al., 2008; Halperin Bar-Tal, 2011; Hammack et al., 2011; Maoz Eidelson, 2007; Maoz McCauley, 2005, 2008). Importantly, our study contributes an additional novel predictor to the current literature based on our operationalization of a monolithic narrative on the conflict. The monolithic narrative variable, which is based on the level of acceptance of the Jewish narrative on the conflict (i.e., â€Å"we intend to live in peace but we must continually defend

Topic Tourism Free Essays

Essay on topic â€Å"Tourism†. Tourism is becoming increasingly important as a source of revenue to many countries bit its disadvantages should not be overlooked. What are some of the problems of tourism? Often, people are surprised when they hear that the tourism industry has problems. We will write a custom essay sample on Topic Tourism or any similar topic only for you Order Now Indeed, many perceive tourism as a fascinating kind of rest that allows changing of scenery and lifestyle for a while. Whatever it was, tourism has not only advantages, but also disadvantages, such as pollution of the environment, the problems of population and security.The biggest problem of tourism is air and land pollution. In fact, the more people visiting the country, the more debris could be found there. Tourists go on picnics and visit the monuments and landmarks and everywhere leave trash behind them. Also, tourists often use transport: rent cars or use buses. All this transport produces many different toxic substances that pollute the air. The second problem of fast growing tourism is the problem of population. Some cities, which are very popular for tourists, are not big enough for the number of people, who visit them every year. Because of this, there is a problem of placing these people. Hotels are being built for tourists on the places that once used to be forests or parks.. There are crowds on the streets and traffic jams on the roads. The last problem of tourism, which affects this essay, is a security problem. Moreover, this problem concerns both tourists and indigenous people. After all, a tourist is an easy target for fraudsters and thieves as they are in unfamiliar territory and very often do not know the local language. They are very easy to be cheated or robbed. On the other hand, many criminals are among tourists. because they are in this country permanently, and they are very difficult to catch. In conclusion, tourism is very important sector for many countries. But we should not disregard and its shortcomings. And governments should try to find a solution to these problems; otherwise they can inflict great damage to those countries. How to cite Topic Tourism, Papers

Strategy Choice and Implementation Report of Coca-Cola Great Britain C

Question: Discuss about the Strategy Choice and Implementation Report of Coca-Cola Great Britain Company. Answer: Background of Coca-Cola Company Coca-cola Company is a public traded company that manufactures beverages. The company has its headquarters in Atlanta, Georgia in the United States of America. The company was founded in the year 1886. Currently, the company manufactures products for the world market. It has it presence in all world countries except Cuba and North Korea. The company is lead by Muhtar Kent who is the Chairman and CEO. James Quincy is the president and COO of the company (Coca-Cola Great Britain, 2009). Coca Cola is a leading beverages manufacturer that has diversified over time to accommodate changes and development in the society. The Company famous brand is coca cola which is the oldest and led to the starting of the company. The company also produces other brands like Fanta, sprite, Limca, Minute Maid etc. The company has the strongest brand recognition in the world. It has 94% recognition from the world population on the red and white logo of coke brand. In this report, coca cola brand has been discussed to identify it strategy and evaluate implementation process to conclude and recommend on it appropriateness (Curtis, 2005). The coca cola Great Britain has 18brands. These are contained in 82 different drinks that are sold to the British market. These drinks are Coca Cola, Diet Coke, Coca-Cola Life, Coke Zero, Sprite and Fanta. These products are packed in a variety of aluminum cans, plastic bottles and glasses. This subsidiary serves the United Kingdom and Western Europe market (Bromley and Meyer, 2015). The company has a mission of refreshing the world, inspiring moments and create value that makes difference through its products and actions. The company envisions that it will be a great place of work, manufacture quality beverages that satisfy customers needs, nurture a good relationship with suppliers and customers, be a responsible to earth and support sustainability to people around it, maximizes shareholders returns and be effective in order to be a fast moving organization (Coca-colacompany.com., 2016). Identification and evaluation of the chosen strategy One brand Strategy The company has continuously differentiated it products to serve specific niche in the market. From the one know product, the company differentiated the features to serve the changing needs of the society. This has led to the same product being sold under different brand names. For instance, due to changing society as a result of health disease caused by consumption of sugar, the company came up with a coke drink that was sugar free. The diversification of coke drink in Great Britain has taken four form; Diet Coke, Coca Cola Life and Coco Cola Zero Sugar. Despite these diversified brands of Coke, the original Coca-Cola Classic brand is still maintained. This strategy has enabled the company maintain its market share and increase return despite the changing society. Consumers who have become health conscious or are suffering obesity are served by the company in a differentiated brand that is manufactured in their specificity (Bromley and Meyer, 2015). This way, consumers will be able to make choice easier and simpler. This strategy will unite the entire coke brand In the past, CCGB has been advertising these Coke brands separately. Each brand was being promoted separated with different tailored made promotional marketing messages and channeled differently. This activity of creating awareness for the differentiated brands in media and other promotional channels has proven to be expensive for the company. Following a research that has been made by the research and development department of the company showed that consumers did not understand the options available to them. It established that despite the companys effort to make different promotional messages for different brands, consumers didnt differentiate brands on accounts of specific needs. Therefore, it not economical to generally continue with different promotional messages for different brands instead concentrates on one brand promotion. This led to formulation of the one brand strategy for the coke beverages in Great Britain. The company aims to use this one brand promotional message to promote all other differentiated brands. The strategy will market all the brands under one promotional message. Suitability of the one brand strategy The one brand strategy is as a result of lack of awareness from the intended consumers. The efforts of the company to offer tailored made promotional message for individual brand now narrowed to one brand. This strategy when implemented will have different implications to company and consumers. Though the new promotional strategy will capture the four brands, it will be general and not specific as tailored before. In order to evaluate the suitability of the strategy undertaken by CCGB, SWOT analysis, PESTLE analysis and Strategic goals have been discussed. Strategic goals for one brand strategy The strategic goal of one brand strategy id uniting the distinct brands so that they can benefit from superior and established brands. One brand approach strategy will unite the coke brands. The four distinct brands will be promoted under one Coca Cola name in the market. It is aimed that the low or no sugar brands will gain popularity by closer association with classic. Therefore, the company will be able to increase its sales for no or little sugar brands in Great Britain. This will be enable the company to reach it long term goal of 50% sales to be from lower or no sugar by 2020 (Coca-colacompany.com., 2016). In order to reach the strategic goal, the company is to make the following changes: All packaging will highlight important information of all distinct br5ands The Coke advert will showcase all the brands The Coke TV promotional messages will display all the brands at the end. All the cans and bottles of distinct brands will be of the same size and style differentiated by colors. Doubling the advertising budget for lower and no sugar brands ponsoring an international event of Rugby (Wang, 2015). SWOT Analysis The SWOT analysis considers the companys strength, weaknesses, opportunities and threats at the time of strategy formulation and implementation. The Coca Cola Great Britain Company situation for the implementation of the strategy was as follows; Strengths Large market share: The Company has the largest market share in Great Britain market. The company is market leader in relation it competitors. This gives the company ability to reach a large mass of beverage consumers in the market. Customer loyalty: The Company enjoys a customer loyalty that it has created over years. Customers know the company brand and have preference to it products. Therefore, it can be said that the company enjoys freedom to make internal changes without losing customers (Curtis, 2005). High brand equity: The Companys Coca Cola brand enjoys the highest brand equity. This is because of it vast presence in the markets. It trade mark which is unique gives it a high brand equity. It was named as the highest valued trademark by Blumeyer in 2008 in the world. Availability of resources .The Company has an enough resources that it has accumulated over time. The company is able to finance it manufacturing and promotional activities without running risk of liquidation. This enables the company to engage in any profitable strategy despite initial spending. Good distribution channels: The Company has well established distribution channels throughout Britain. This facilitates the marketing process since the companys products are able to reach the intended consumers at the right timely and in the right form (Morris, 2005). Weaknesses Unable to contain Pepsi: The Company is not able to contain it main competitor Pepsi. The company is has no structure to prevent Pepsi from continued competition in the market. This forms a weakness in the company that can lead to tremendous decline in the companys sales. Therefore, the company should incorporate this factor when deciding on the appropriateness of the one brand strategy (Bhasin, 2016) Developing negative publicity: Due to increasing health conscious, carbonated drinks are highly blamed. Coca Cola being the largest producer of carbonated drinks in the market makes it a concern. Increased obesity in the society can be directly blamed to the company (Toryanik, 2016). Therefore, the company faces this factor has a weakness which can negatively influence it market performance and efforts are needed to prevent it advancement. Opportunities Market segmentation: the company has an opportunity of further segmenting the beverage market. The company can be able to target and win more consumers by producing more healthy products. This gives the company an opportunity of growth by pursuing the marketing of lower or no sugar products. Improvement of the supply chains: There is an opportunity of improving the supply chain in the distribution of Coke products in Britain. The efficiency in the supply chain can enable cost reduction which can lead to more return margins for the company. Threats Emerging indirect competitors: Coke beverages are facing indirect competition from other products such as tea and coffee that offer refreshing beverages to the same market. These competitors lower the market demand for Coke brands. Therefore, the market performances of Coke brands face a threat from increasing demand for indirect competing products. PESTLE Analysis This strategic tool analysis the political, economical, social, legal and environmental factors that affect the business when the strategy is formulated or being implemented. They are as follows; Political: This is the national political environments. It refers to regulations and legislation from the governments of the day. The government influences how the manufacturing process will be carried out. They set standards and when the company declines to a bid, it fined by the government. These includes labeling and ingredients used in manufacture or packaging of the product. Coke product fall under food category and therefore is regulated by Food Standards regulations (Morris, 2005). Therefore, the United Kingdom government regulations on food and beverage regulation will set the minimum requirements for the manufacture and tailoring of the promotional message. It is therefore the responsibility of CCGB to adhere to these regulations and submit taxes to avoid being inconvenienced. Economical Analysis This analysis refers to the economic performances that will either favor the strategy implementation or limit the effectiveness of the strategy. These factors are changes in income, inflation, interest rates or costs of inputs. These factors cause changes in demand and supply of the companys products. When economical factors increase consumers purchasing power, they lead to increased demand that increase the companys sales for the period. Therefore, these are macro factors that would affect one brand strategy and are behold the companys control. The company depends on forecasts to predict the likelihood of their occurrences and change accordingly. The company strives to maintain a low cost strategy in it production processes in order to be flexible in case of change in economic performances. Social Analysis This factor involves the people in their societies. They refer to changes in cultures over time. People continue to evolve that lead to change in lifestyles. When lifestyles change, people tend to change what they consume. The society at large in Britain has continuously changed in terms of eating habits and has become more health conscious over time. Therefore, there is a shift of taste and preference to more healthy diets. This necessitates companies to incorporate health factor in their products. Technological Analysis These are factors that lead to advancement in production methods and how business transactions are carried out. They increase efficiency in the business and whenever a company fails to adopt them, it gives their competitors a competitive edge. Therefore, technology is an important aspect in the business. The CCGB Company should embrace technology to lower it production costs and increase the effectiveness of marketing activities. Following the widespread of internet, the company should embark on promotional activities that reach mass customers at the lowest cost. Evaluation of the Strategy implementation Issues of One Brand Strategy This process involves the questioning of the implementation process to establish effectiveness of the implementation process to meet the strategic goal for the specified periods of time (Thompson Martin, 2010). The evaluation of implementation of one brand strategy by CCGB is based on how the implementation process ensured that the planned changes are effectively adopted and are achieving the intended goal. The implementation process determines the success of strategic plan. Therefore it how well the implementation process follows the strategic plan that determines the success or failure of the strategy. The CCGB strategic goal aims at uniting the four brands and offer support by gaining associates from established brand. The implementation process will be evaluated on the link to budget, employees and managers and the strategy. The benchmark of evaluation is the desired goal of the strategy and the proposed changes to be made. It is evident from the proposed changes that the CCGB has laid a double marketing budget for the year. This budget ensures that there are funds to market the lower or no sugar Coke drinks in the country. The budget will ensure that promotional activities are aggressive and of good quality to influence preferences of the targeted audiences. The employees are the ones who make the strategic changes and therefore are in the central point of the implementation of the strategy. Employees manufacture products and need to be linked to the strategy through incentives to facilitate their contribution to the strategy (Sekhar, 2012.). The involvement of employees is important for the effectiveness of the implementation process of the strategy. The marketing team that will create the promotional message should be motivated to enhance their effectiveness in implementing the strategic goal of the company (Deng , 2012). The other factor that will be used to evaluate the implementation process of the one brand strategy is the link between the managers and the strategy. This will involve the structure that the management will offer for implementation of the strategy. Managers are supposed to offer leadership in the organization to ensure that the strategy is implemented as indicated in the plan (Sadler, 2003). Therefore, managers have a responsibility to ensuring that the strategy is effectively implemented. The managers of CCGB will be required to institute structures that promote the adoption of the outlined changes. The managers are also required to design the reward for employees to motivate employees during the process of strategy implementation. Key Issues in One Brand Strategy and it Implementation Process Brand Association: The Company on brand strategy is meant to increase awareness of the differentiated brands by uniting it to be in one brand of Coca Cola. Since Coca Cola is an established brand, target audience will receive the whole information about the four distinct brands the same time. This will help the brands that are not known to be in the limelight in association with the known brand hence informing target consumers of their existence. This was as a result of targeted consumers not aware of the existence of their tailored made drinks of coke. Therefore, the strategy will inform consumers of the variety offered by the company. Health: Due to the developing consciousness of health by the UK society, it important for the company to focus on delivering products that matches their needs. It critical for the Company to consider the societys needs and work on satisfying them by providing products that match specific needs (Graham and Dodd, 2004). Due to increased obesity in the society, the company should be cautious to avoid being blamed for supplying customers with products that have high carioles and sugar. Therefore, having a promotional message for all brands under one umbrella that covers the whole story will enlighten consumers and refer them to products that best serve their needs. Recommendations For the effectiveness of the one brand strategy, the following is recommended; The promotional message should be educative: The message used to advertise the Coca Cola brand should be educative. This will increase the appropriateness of the message by giving the required information to make information. Educative message will give knowledge to the target consumers of different segment hence adopting their respective brand. Involvement in Corporate social responsibilities activities: This will help the company create a positive publicity in a society faced will lifestyle diseases. This will create a relationship between the company and the society. In this process, the company can exchange their informative messages about the different brands and their intended customers (Jeyarathnam, 2008). Use of salespersons for marketing: This inclusion will allow personal appeal in the process of promoting companies products. Consumers will be able to ask questions and get immediate answers. This will increase understanding among consumers of different segments. Conclusion From the evaluation of the one brand strategy of CCGB Company, it clear that the effectiveness of a strategy does not only depend on the formulation of a good strategy but also the effectiveness of the implementation process. 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