Saturday, August 22, 2020

The Apollo Program Essay Research Paper The free essay sample

The Apollo Program Essay, Research Paper The Apollo Program ( 1963 # 8211 ; 1972 ) # 8220 ; That # 8217 ; s one little measure for a grown-up male, one mammoth spring for a humanity. # 8221 ; The national endeavor that empowered Astronaut Neil Armstrong to talk those words as he ventured onto the lunar surface, and satisfied a fantasy each piece old as humankind. Be that as it may, Project Apollo # 8217 ; s closes went past landing Americans on the Moon and returning them securely to Earth. A portion of the main parts of the bargains were: to set up the designing to run into other national inclusions in vast ; to achieve qualification in endless for the United States ; to ship out an arrangement of logical ex-ploration of the Moon ; and to much more create grown-up male # 8217 ; s effectively top of the line capacity to work in the lunar condition. Six of the missions accomplished the finish of set bringing down on the Moon, and securely coming back to Earth. Apollos 7 and 9 were Earth rotating missions to demonstrate the Command and Lunar Modules, and did non return lunar informations. We will compose a custom exposition test on The Apollo Program Essay Research Paper The or then again any comparative subject explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page Apollos 8 and 10 tried arranged constituents while rotating the Moon, and returned picture taking of the lunar surface. Apollo 13 did non set down on the Moon at all because of a glitch, yet adjacent to brought exposures back. The six missions that arrived on the Moon restored an abundance of logical advanced audiotape an and around 400 kgs of lunar examples. Examinations included earth mechanics, meteoroids, seismal, heat stream, lunar running, attractive Fieldss, and sun based air current investigations. Apollo was a three-section ballistic case: the offer workforce ( CM ) , the group # 8217 ; s quarters and flight control region ; the administration staff ( SM ) for the impetus and shuttle emotionally supportive networks ( when together, the two resources are called CSM ) ; and the lunar personnel ( LM ) , to take two of the team to the lunar surface, back up them on the Moon, and return them to the CSM in lunar circle. The flight way, lunar circle rendezvous, was chosen in 1962. The supporters for the arrangement were the Saturn IB for Earth circle flights and the Saturn V for lunar flights. Between the 1940 # 8217 ; s and present twenty-four hours, somewhere in the range of 30,000 advancements have been imagined, produced, supported and created in some way as an immediate result of boundless geographic undertaking. Media communications, clinical research, registering machine building, agribusiness, climate examination forecast and tonss of different enterprises have benefitted by means of the quickening agent of interminable geographic endeavor. Not a group of individuals would recognize this, yet every part of life on Earth has been drastically influenced by what we # 8217 ; ve gained from the review of endless.

Thursday, July 16, 2020

8 Tips to Survive Your Husbands Retirement

8 Tips to Survive Your Husband's Retirement January 20, 2020 Jose Luis Pelaez Inc/Creative RF/Getty More in Relationships Spouses & Partners Marital Problems LGBTQ Violence and Abuse Are you petrified of your partner’s retirement? Do you worry that he is going to cling to you day in and day out not knowing what to do with himself? Do you think he may become sullen or full of angst with all this new-found time and freedom? Retirement will be difficult for men and their spouses who have not quite prepared for the transition. In general, men have defined themselves by their career with other roles, such as a father or husband, secondary. On the other hand, women have maintained a myriad of roles, regardless of their work outside the home, and are commonly more social than men. So, it’s not a surprise that retirement can make men feel lost, lonely, more dependent on their spouse. This, in turn, can lead to a new kind of marital stress.?? Tips for Surviving Your Husbands Retirement Remember, retirement is tough. Retirement offers a whole new way of life, but, it does take planning, courage,  and determination to create a fulfilling retirement and marriage.Dream your wildest dreams and plan in advance. For years, you have heard about the importance of establishing a retirement financial plan. Couples who spend a good amount of time planning how they want to spend their retirement may find that this contributes to more to their happiness than their financial plan did. Acknowledging your dreams is an important aspect of this aspect of planning.?? Even if some of those dreams are too expensive or difficult to pursue, they still produce an opportunity for creative planning. Couples often find that these pursuits are accessible, sometimes in a less costly or ambitious mode, and fulfilling nonetheless.Identify what you enjoy doing together. Some couples think they have too much togetherness now that they are retired. Sharing meaningful activities that you both enjoy r educes that tension and increases your pleasure in spending time together. Think about any new activities you wish to try on your own or with others.Create individual space in your home for each partner and allow time to pursue personal interests. We all need space and time to be alone or to pursue our own particular interests. Having even a small area that the other person respects as their partner’s special place as well as guilt-free time to partake in these individual interests reduces tension in the relationship.Hold courageous conversations where partners feel comfortable identifying their unique interests and concerns about this new life stage. Partners who do not share their hopes or fears for this new life stage often have difficulty understanding the others’ actions or attitudes. For instance, a husband whose life had been wrapped around his work or forced into early retirement may be angry that he is not working.  Unless he helps his wife understand these feelings, sh e is likely to resent the angry behavior he may demonstrate. Communication has always been important throughout your marriage and it is even more so now.??Do not say “never” or “you always.” If or when an argument surfaces, the accused partner hears only the accusation of blame or guilt and not the underlying reasons why the partner is upset. It is far more effective to tell your partner why a particular action is a problem rather than making an accusation. For instance, he probably did take the garbage out in the past week or two. Hearing you never take out the garbage will most likely only produce defensiveness.Take the time to listen to what your spouse is really saying. Too often, especially when there is tension, we tend to think we heard what the other said. Alternatively, we don’t listen at all. Stable relationships take a lot of empathy, and that is achieved when we feel the other’s pain, concerns, or desires. If you have gotten this far in your marriage, you mos t likely value each other’s perspectives. Don’t forget this once your spouse is retired.Find reasons to be kind to one another. Kindness is contagious. It’s harder to remain angry when another person is nice to you, and kindness helps deepen the bond as couples grow in their love and appreciation for one another. Let compliments and “thank yous flow from your lips often. Retirement does not have to mean doom for your marriage. It does mean a significant transition. With transitions comes to stress and changes. There are ways to make this as smooth as possible so that you both get your well-deserved enjoyment out of this phase in your life and marriage.

Thursday, May 21, 2020

Operations, Strategic and International Management - Free Essay Example

Sample details Pages: 11 Words: 3277 Downloads: 9 Date added: 2017/06/26 Category Management Essay Type Narrative essay Did you like this example? Operations, Strategic and International Management 1 How would you assess Motorola’s recent (last 5 years) global performance? Since January 1 2005, Motorola has operated through four divisions: mobile devices, government and enterprise mobility solutions, networks and connected home solutions. The mobile devices division forms the core of the business, and was responsible for 58% of net sales in 2005, while the other three divisions accounted for 18%, 17% and 8% respectively, therefore the focus of this analysis will be the mobile division. Motorola’s performance since 2001 is best described as erratic, with some considerable successes and some difficult trading periods. At least some of this can be attributed to the macroenvironment, with economic trends in the US particularly affecting many of Motorola’s competitors, some to a worse degree than Motorola. Don’t waste time! Our writers will create an original "Operations, Strategic and International Management" essay for you Create order However, Motorola’s main competitor, Nokia, has perhaps suffered less, suggesting that Motorola’s performance could have been improved, had it adopted the right strategy. To understand Motorola’s performance in the last 5 years, it is important to place it in context by looking at how the business was operating in the period two to three years before this. The late 1990s saw difficult trading conditions due to the Asian economic downturn, with many Asian companies cutting prices. With many technological items produced in Asia, this proved highly competitive for Motorola, so the company embarked on a restructuring programme, shedding jobs to cut costs (news.bbc.co.uk/1/hi/business/the_company_file/187392.stm). Motorola quickly began to reinvest. The years 1999-2000 were a boom time for companies dealing with emerging technologies, particularly relating to mobile communcations and the internet, and Motorola was very much part of this, teaming up with Cisco in 1999 to develop wireless internet technology, in which Motorola planned to invest $1bn over a five year period. (news.bbc.co.uk/1/hi/business/the_company_file/274739.stm). In the same year, it embarked on a  £60m expansion of its semiconductor production in Scotland (news.bbc.co.uk/1/hi/scotland/436744.stm) and bought General Instrument, a US cable TV set-top box producer for $11bn (news.bbc.co.uk/1/hi/business/the_company_file/448608.stm). The following year saw a deal with Psion, a competitor in the handheld technology market (news.bbc.co.uk/1/hi/business/625682.stm), and Motorola was already involved with Psion through the Symbian group. The Symbian group supported the use of the Epoc operating system, which was in competition wit h Microsoft’s operating system. The group was formed to ensure that Microsoft’s dominant position could be challenged, which an organisation acting alone would have found difficult to do. The following year saw more expansion of operations, and a pattern becomes evident: Motorola were keen to be part of whatever might develop as the next major technology, and the strategy to achieve this was to spread business interests across a range of possibilities. The General Instrument purchase, for example, was made in the hope that cable technology would become the dominant force in communications, although wireless investment was undertaken alongside this. In 2001, macroeconomic factors had a major effect on the markets in which Motorola operated, and the company was hit. An economic downturn in the US reduced demand for computer equipment and the semiconductor market, a large part of Motorola’s business, declined rapidly. The company embarked on cost-cutting measures, and there were widespread redundancies. While much of this can be attributed to trading conditions, it is significant that, simultaneously, Motorola was losing mobile phone market share to the market leader, Nokia. Its strategy of investing in a broad-ranging portfolio was not effective insurance against the whole technology market facing difficulties. While Motorola had worked hard to anticipate new trends, it had been less active in its market research, with the result that Nokia was designing phones with a far greater awareness of cultural trends (news.bbc.co.uk/1/hi/business/1287560.stm). Although the customer ultimately chooses their preferred model of phone, mobile networks control the range available, and are more likely to stock and subsidise purchase of phones with revenue-earning features: the more the consumer likes and uses the mobile phone, the more revenue for the network operator. Nokia phones were more successful in achieving this than Motorola phones. 2002 was a year of losses for Motorola, although it returned to profit in the final quarter. It was also gaining mobile phone market share, mostly from Ericsson. Trading conditions were still challenging, with depressed markets affecting both Motorola and its competitors. Coupled with this was a demand for new 3G technologies much lower than anticipated. Motorola had invested heavily in developing 3G products, and would have to wait longer than expected to recoup its costs. During 2003, Motorola was still struggling to become profitable again, blaming the Sars outbreak in East Asia, an excess of stock in Asia and earthquake damage to a semiconductor plant in Japan (news.bbc.co.uk/1/hi/business/2975796.stm). In October, the CEO, Christopher Galvin, resigned over differences in opinion over strategy. Shortly afterwards, Motorola announced that its semiconductor business was to be separated and eventually floated independently, resulting in a significant climb in Motorola’s share price as investors saw the narrowing of interests as potentially leading to a more focused operation (Teather 2003). Edward Zander took over as CEO, identifying time-to-market as a key weakness in Motorola’s strategy (Brown 2003). During 2004, Motorola won market share which was attributed to design and features of new phones (news.bbc.co.uk/1/hi/business/3758196.stm). The company’s recovery continued in 2005, partly due to sales of its Razr phone, a slimline model that helped Motorola’s brand image compete more successfully with Nokia’s. The phone was subsequently made available in pink, with Carphone Warehouse ordering the first shipment and selling 400,000 in the three months to Christmas 2005 (Parkinson 2006). However, Motorola’s success with mobile phones has been mixed. The Rokr phone, the result of a collaboration with Apple and the first iTunes-compatible phone on the market, received a negative response from critics, as other MP3-playing phones on the market had better features, and the phone does not have elements of the iPod’s design. It is possible that Apple imposed design and functionality restrictions to avoid compromising sales of iPods, and the end product struggled to compete in an already crowded market. Although Motorola operates in a large number of markets worldwide, its strongest market is in the US, for all its divisions. The US accounts for 40% of mobile sales and 69% of Government and enterprise mobility solutions sales. Sprint Nextel, a US communications company, accounts for 25% of sales of the Networks division (library.corporate-ir.net/library/90/908/90829/items/186361/MOT200510Ka.pdf). A focus on the domestic market has affected Motorola’s success elsewhere: its slowness to pick up on European mobile phone trends enabled Nokia to gain ground, and any US economic downturn impacts on Motorola particularly heavily. It attributes a decline in the performance of the automotive sector of its Government and enterprise mobility division to the slump in the US automobile market. While the share price has more than recovered since its 2002-3 trough (see Fig. 1), there are still strategic issues that Motorola should address that could improve its performance, particularly from a global perspective. Fig. 1 (see appendix for table of share prices from April 2001-6) To summarise, Motorola’s performance in the past five years has seen it maintain its second place in the market (Nokia is the leader): however, some of its strategy has been flawed, and its global performance could have been significantly better. 2.Evaluate the resources possessed/controlled by Motorola. Which, if any, can be considered strategic? Establishing which of Motorola’s resources are strategic first demands an overview of the business’s strategy. Its approach is to have a strategy for each of the four core areas of the business: these are summarised in its Annual Report (library.corporate-ir.net/library/90/908/90829/items/186361/MOT200510Ka.pdf). For mobile phones, the company’s strategy is three-fold: a focus on seamless mobility, differentiation through design and richness of consumer experience. The most important resources for this are research and development into technologies which can improve convenience and ease of seamless mobility, design resources to utilise aesthetic and functional potential of the phones and partnerships, such as those with Apple and Google, to maximise the satisfaction derived from delivery of the phone’s functionality. Together, these can help boost Motorola’s position by differentiating it from its competition: differentiation, rather than an ‘all things to all people’ approach, is advocated by Michael Porter (Hammonds K 2001): Motorola have tended towards the latter. The strategies for the three other areas of the business are comparatively vague, and better described as goals than strategies. For Government and Enterprise mobility, Motorola wants to provide all the Government’s purchases, but anticipates â€Å"widespread competition† (ibid: 2). There is no indication of how this might be tackled, although the company believes its portfolio of compatible products is unique. Competitors could develop their own products to fulfil the same functions as Motorola’s portfolio. If the portfolio is to be an effective strategic resource, uniqueness must be maintained through ongoing research and development and patenting to limit competitor’s options to develop similar technologies. Motorola’s Networks strategy is investment in technologies, including 3G’s successors. Again, research and development is core to delivery here. However, the factors particularly influencing the markets are identified as time to market and price: the supply chain, manufacture and distribution would therefore appear to be important resources, although not strictly strategic in that they are more relevant to post-development operations. Motorola’s aim with Home Solutions is to be global leader (ibid: 13), which it intends to achieve partly by developing more cost-effective products so that families buy more than one set-top box. Supply chains and operational analysis to increase efficiency and minimise costs are key resources, and research and development may be able to identify possible product improvements. Technological research, marketing research and product development require financial investment prior to reaching market, with no guarantee of recouping costs. Motorola’s position can be analysed in relation to the Boston Consulting Group matrix. The matrix identifies products as falling into different quartiles according to the level of market growth and market share. With Motorola depending on maintaining their position through innovation, and the relatively short lifespan of products such as mobile phones, there can be limited reliance on the ‘cash cow’ with low market growth but strong market share: products will quickly become ‘dogs’ with low growth and low market share. This means there must be even more emphasis on ‘stars’ with high market growth and high market share, but which will not maintain their star position long-term. The income from stars and cash cows is needed to fund ‘question marks’, new products with the potential to become stars with the right investment. With Motorola’s research and development core to its strategies in all its divisions, stars such as the Razr, which is expanding its market share through being available in different colours, are vital to generate funds for investment. While extending a product through variation of design features may at the moment ensure its popularity, it can be expected that other manufacturers will follow suit. Motorola is in a strong position to invest. Its net earnings for 2005 were almost $4.6bn, up form $1.5bn in 2004. In the Company’s Annual Report for 2004, Edward Zander highlighted $5bn net cash assets,which could be used for investment before less liquid assets are utilised. However, another key strategic resource is Motorola’s workforce. In the expanding technological markets, retaining skilled workers is paramount to success and there are many opportunities for them to move. Additionally, with investment followed by redundancy programmes in recent years, many employees may experience a sense of job insecurity or have decreased loyalty. Investment in ensuring employment conditions are superior to competitors’ could be key to maintaining a competitive edge. A final strategic resource is Generation HERE, a survey undertaken in 2005 to collect qualitative data globally to see how mobiles affected people’s lives. This will hopefully provide the insight that has been lacking in some of the company’s decision-making in recent years. 3.On a visit to the Motorola offices in London, you find yourself stuck in the lift with Motorola’s Chairman and Chief Executive Officer, Edward Zander. The engineer says that you will have to wait 10 minutes before they can get the lift working again. Based on your earlier analysis of the above two questions what would your comments be to the Chairman? Your objective is to be offered a highly paid consultancy role. Ten minutes are equivalent to one side of A4 – ensure you do not exceed this limit. Overall, the strategy of Motorola could be made more focused. Past performance has suffered when the organisation has tried to compete in too many areas and has lost focus. The mobile phone strategy seems to concentrate on high-end models, yet the company is moving into emerging markets where lower specification, cheaper phones are required, and the strategy seems inconsistent. Previously, Motorola has tended to spread risk by investing in a range of technologies, but with more research into which technologies consumers are likely to take up, the range could be cut down, with more money invested in each new technology, and hence more likelihood that Motorola would develop as leader in that technology. Because the mobile phone division accounts for more than three times the sales of any of the other three divisions, the company’s focus seems to be on mobiles, and the performance of other divisions is comparatively weak. Additionally, the three smaller divisions have markets which are more concentrated in the US. For all the divisions to benefit each other, a more global focus is required, and this would also limit the effect of economic downturn in one market. The usefulness and performance of the three smaller divisions should be thoroughly assessed. If they can offer benefits to other areas of the business, they should be retained and developed. If not, they should be disposed of so that the business can be more focused, and can provide funds for further investment in the core business activities. Global expansion requires a better understanding of consumers and cultures in different countries. Success is not always a given: while the design of the Razr made it hugely successful, the Rokr’s design is relatively uninspiring. The partnership with Apple has not fulfilled its potential. The Rokr seems to have suffered through lack of research into consumer’s preference for iPods, which is partly due to design. It could be argued that the Rokr failed to meet expectations because of lack of utilisation of the iBrand. This needs to be exploited for success, otherwise Motorola might be better focusing on standard MP3s. There is the danger that combining the Motorola and Apple iPod/iTunes brands could lead to brand dilution and weaken Motorola. Motorola appears to have focused on innovation and technology at the expense of market research. The Generation HERE project has been a useful exercise in reversing this trend and needs to be continued, along with practical application of its findings to business decisions. This should help boost competitive advantage in an area which has held Motorola back in the past. APPENDIX Motorola share price in $, quarterly, April 2001-April 2006 Date Open High Low Close Avg Vol Adj Close Apr-06 23.17 24.24 22.93 24.02 18,280,111 24.02 Jan-06 22.89 24.67 22.13 22.71 22,289,180 22.67 Oct-05 22.21 22.76 19.45 22.16 22,691,428 22.08 Jul-05 18.31 21.49 18.05 21.18 24,783,610 21.07 Apr-05 15.12 15.98 14.48 15.34 13,440,509 15.22 Jan-05 17.26 17.52 15.15 15.74 18,924,755 15.58 Oct-04 18.20 19.47 16.46 17.26 14,280,023 15.26 Jul-04 18.38 18.39 14.79 15.93 17,733,700 14.05 Apr-04 17.95 20.89 16.18 18.25 23,010,633 16.06 Jan-04 14.25 17.50 14.19 16.58 18,939,885 14.56 Oct-03 11.97 14.40 11.83 13.53 16,272,334 11.84 Jul-03 9.25 11.00 8.68 9.04 13,556,927 7.88 Apr-03 8.26 8.77 7.58 7.91 15,294,004 6.87 Jan-03 8.92 10.08 7.93 7.98 13,063,914 6.89 Oct-02 10.31 10.90 7.30 9.17 20,334,665 7.89 Jul-02 14.75 16.05 10.49 11.60 17,267,572 9.94 Apr-02 14.06 16.33 13.15 15.40 12,444,772 13.17 Jan-02 15.09 16.24 12.78 13.31 13,322,819 11.35 Oct-01 15.40 18.00 14.25 16.37 13,248,308 13.92 Jul-01 16.50 19.45 14.25 18.69 13,476,904 15.90 Apr-01 13.17 16.40 12.77 15.55 14,935,309 13.19 Report generated at uk.finance.yahoo.com. Figures are for the 14th of each month, or the nearest date for which figures are available. Bibliography Anon. (2006) Power to the People in The Economist Technology Quarterly 11/03/2006 pp33-34 Brown K (2003) Motorola Revs its Engines in Wireless Week 01/10/2003 Bulkley K (2003) Ultimate mix? in The Guardian 28/07/2003 Frary M (2006) Latest mobile phones the most connected ever in The Times 14/02/2006 Hammonds K (2001) Michael Porter’s Big Ideas Interview in Fast Company March 2001 p150 Hernida A (2005) Multimedia mobiles face the music news.bbc.co.uk/1/hi/technology/4215546.stm Johnson G and Scholes K (1989) Exploring Corporate Strategy: Text and Cases (Prentice Hall, Herts) Judge E (2006) Never mind what it does, it’s what the mobile looks like that counts in The Times 14/02/2006 Kotler P, Armstrong G, Saunders J and Wong V (1999) Principles of Marketing 2nd European Edition (Prentice Hall, New Jersey) Marcusà © I, Gillespie A, Martin B, Surridge, M and Wall, N (2003) Business Studies 2nd Edition (Hodder Arnold, Oxon) Milmo D (2001) Motorola set to add to telecoms gloom in The Guardian 10/01/2001 Norris A (2002) Let’s roll with it in The Guardian 14/02/2002 Norris A (2006) Why less will mean more in 2006 in The Guardian 20/03/2006 Parkinson G (2006) Pink phone sales boost profits for Carphone Warehouse in The Independent 13/01/2006 Staff and agencies (2001a) Motorola to cut 9,400 jobs in The Guardian 19/12/2001 Staff and agencies (2001b) Siemens and Motorola ‘discuss joint venture’ in The Guardian 1/10/2001 Teather D (2004) 1000 jobs go as Motorola restructures in The Guardian 29/09/2004 Teather D (2003) Chips fly at Motorola in The Guardian 7/10/2003 Timms D (2005) Early Adopter in The Guardian 18/04/2005 Van Duyn A (2006) Techwise consumers shift sahpe of gadget horizon in The Financial Times 11/04/2006 p28 Wray R (2005a) Nokia and Motorola widen sales gap in The Guardian 25/08/2005 Wray R (2005b) Motorola buys UK’s Sendo in The Guardian 30/06/2005 Wray R (2003) Motorola blames SARS for Asian dip in The Guardian 10/06/2003 Wray R (2001) Motorola to license handset ‘guts’ in The Guardian 24/07/2001 Internet References news.bbc.co.uk 19/01/2006 Big sales double Motorola profit news.bbc.co.uk/1/hi/business/4630182.stm 06/01/2006 Motorola adds Google to mobiles news.bbc.co.uk/1/hi/business/4586940.stm 27/09/2005 Cheap phone contract for Motorola news.bbc.co.uk/1/hi/business/4285638.stm 21/04/2005 Profits up at Nokia and Motorola news.bbc.co.uk/1/hi/business/4468643.stm 30/06/2005 Motorola steps in as Sendo fails news.bbc.co.uk/1/hi/business/4638749.stm 14/02/2005 Mobile firms plan cheap handset news.bbc.co.uk/1/hi/business/4257739.stm 20/10/2004 New phones boost for Motorola news.bbc.co.uk/1/hi/business/3758196.stm 25/08/2004 DoCoMo and Motorola seal 3G deal news.bbc.co.uk/1/hi/business/3597164.stm 06/10/2003 Motorola takes chips off the menu news.bbc.co.uk/1/hi/business/3169052.stm 16/12/2003 New chief appointed at Motorola news.bbc.co.uk/1/hi/business/3325927.stm 29/08/2003 Motorola to pull out of Symbian news.bbc.co.uk/1/hi/business/3190435.stm 09/06/2003 Motorol a warns of lower profits news.bbc.co.uk/1/hi/business/2975796.stm 15/04/2002 Siemens to sell Motorola mobiles news.bbc.co.uk/1/hi/business/1930797.stm 23/01/2002 Motorola losses mount news.bbc.co.uk/1/hi/business/1776783.stm 07/11/2001 Motorola boosts China investment news.bbc.co.uk/1/hi/business/1642716.stm 17/10/2001 How gadgets could get cheaper news.bbc.co.uk/1/hi/business/1602242.stm 11/07/2001 Hutchison 3G chooses Motorola news.bbc.co.uk/1/hi/business/1433572.stm 26/04/2001 Secrets of good phones news.bbc.co.uk/1/hi/uk/1296073.stm 20/04/2001 Why Nokia is winning the phone war news.bbc.co.uk/1/hi/business/1287560.stm 11/04/2001 Customers hang up on Motorola news.bbc.co.uk/1/hi/scotland/1271650.stm 20/04/2000 Reaction to Motorola deal news.bbc.co.uk/1/hi/scotland/720456.stm 31/01/2000 Psion pockets Motorola deal news.bbc.co.uk/1/hi/business/625682.stm 15/09/1999 Motorola bets on cable technology news.bbc.co.uk/1/hi/business/the_company_file/44860 8.stm 06/10/1998 Motorola hit by Asian crisis news.bbc.co.uk/1/hi/business/the_company_file/187392.stm 02/09/1999 Motorola creates 200 jobs news.bbc.co.uk/1/hi/scotland/436744.stm 08/02/1999 Internet goes wireless news.bbc.co.uk/1/hi/business/the_company_file/274739.stm www.motorola.com Motorola annual report 2005 at library.corporate-ir.net/library/90/908/90829/items/186361/MOT200510Ka.pdf Motorola annual report 2004 at Library.corporate-ir.net/library/90/908/90829/items/141386/891705_motorola_10k.pdf Motorola annual report 2003 at www.motorola.com/annualreport/2003/ Motorola annual report 2002 at www.motorola.com/annualreport/2002/ Motorola annual report 2001at ccbn4.mobular.net/ccbn/7/49/53/

Wednesday, May 6, 2020

The Valley of Ashes as Metaphor in The Great Gatsby Essay

The Valley of Ashes as Metaphor in The Great Gatsby Throughout F. Scott Fitzgeralds The Great Gatsby, location is a critical motif. The contrasts between East and West, East Egg and West Egg, and the two Eggs and New York serve important thematic roles and provide the backdrops for the main conflict. Yet, there needs to be a middle ground between each of these sites, a buffer zone, as it were; there is the great distance that separates East from West; there is the bay that separates East Egg from West Egg; and, there is the Valley of Ashes that separates Long Island from New York. The last of these is probably the most striking. Yet, the traditional literal interpretation does not serve Fitzgeralds theme as well as a more†¦show more content†¦If it is remembered that ashes circa the turn of the century often referred to garbage, then it is possible to interpret the valley of ashes as a dumping ground. (23) The ash heaps, then, are piles of garbage, and the repeated references to waste land, as opposed to wasteland, now make m ore sense, as does George Wilsons use of a piece of waste to wipe his hands. (24-5) For Fitzgerald, the American dream is to get rich and become socially acceptable; Wilson, who has failed, has wasted his life, and is now down in the dumps. He has been cast away by society, just like the rest of the refuse that surrounds him. This, then, seems to be the fate of middle-class dreams--despite being conceived in a land filled with opportunity, they all end up in the landfill. Yet, there are still inconsistencies with this interpretation, which also apply to the stricter literal view; where does the gray, scrawny Italian child down the road by the railroad tracks come from? (26) Where do the workmen come from? (137) If the valley is so isolated and desolate how could Nick even imagine there would be an old man regaling little boys with the story of Myrtles death? (156) How does such a crowd accumulate next to a dumping ground? (156-7) Why would Dr. T. J. Eckleburg advertise there, train delays notwithstanding? (23) These concerns cannot be fully explained away by theShow MoreRelatedThe Role Played by the Valley of the Ashes1012 Words   |  4 Pagesthe role played by the Valley of the Ashes. In The Great Gatsby, the Valley of the Ashes illustrate the inequality between its inhabitants and that of West Egg and East Egg, in terms of social standing and income, and the hopelessness of poverty resulting from the inability of its inhabitants to rise up the socio-economic ladder. This shows the failure of the dream that America promises, the ideal of equal opportunities for all, associated with the New World. The valley is described as a â€Å"desolate†Read MoreAnalysis Of The Poem The Waste Land Essay1714 Words   |  7 PagesEnvoking T.S. Eliot’s poem â€Å"The Waste Land†, the â€Å"Valley of Ashes† depicted in The Great Gatsby serves a multitude of symbolic functions. It primarily provides significant contrast to East and West Egg. This contrast is not simplistic, as Fitzgerald guides the reader into understanding that the areas are inextricably linked in terms of the American dream and moral corruption. Furthermore, the Valley of Ashes is a physical manifestation of the theme of death and mortality constantly being threadedRead MoreThe Great Gatsby Symbolism Analysis759 Words   |  4 Pages Fizgerald’s novel The Great Gatsby tells the story of Gatsby’s romance, tragedy and dramatic life, reflecting the glamor of the glitz and the loss of the Jazz era. In the novel, the author makes extensive use of symbolic techniques to express his pro found thoughts and themes. The extensive use of symbolism not only enriches the connotation of the article but also reveals the theme in more depth and embodies the author’s mature artistic creation skills. The green light from the East Egg, whichRead MoreThe Great Gatsby By F. Scott Fitzgerald1499 Words   |  6 PagesSymbols such as the green light are significant throughout the novel because it represents society’s want and the appearing infeasibility of achieving the American Dream, and the corruption behind it. When Gatsby is first seen in the novel, Fitzgerald describes him: â€Å"— he stretched out his arms towards the dark water in a curious way, and, far as I was from him I could’ve sworn he was trembling. Involuntarily I glanced seaward—and distinguished nothing except a single green light, minute and farRead More Symbols and Symbolism in The Great Gatsby Essay1207 Words   |  5 PagesSymbolism in The Great Gatsby       Fitzgerald’s The Great Gatsby has more relevance in today’s society than it did when it was written. With the recent societal trend that emphasizes lack of morals and material wealth over a meaningful existence, Fitzgerald’s message really hits home. Which is more important - money or love? Social status or being true to oneself? Fitzgerald uses metaphor and symbols to great effect in order to illustrate what can happen when the pursuit of happinessRead More Use of Metaphor, Symbols and Symbolism in The Great Gatsby Essay1307 Words   |  6 PagesUse of Metaphor and Symbolism in The Great Gatsby      Ã‚     Some novels have more of an impact in modern society than when they were originally written. This is especially true with Fitzgerald’s The Great Gatsby. Modern society can be termed corrupt, complete with tainted morals and an overemphasis on the acquisition of money and friends. Fitzgerald seeks the root of the problem and wants the reader to ponder whether he or she wants money and social status or fulfillment and truth. In his questRead MoreThe Great Gatsby By F. Scott Fitzgerald1294 Words   |  6 PagesJay Gatsby: (protagonist); millionaire who throws parties; mysterious, famous, wealthy, in love with Daisy, dishonest about his past, young, motivated, subject to a lot of people’s gossip from all his gaudy parties, legendary, desperate and pathetic because of his love for Daisy, naà ¯ve, hopeful, loyal, innocent, determined, lovesick for Daisy, always calls people â€Å"old sport† Nick Carraway: (Protagonist); bond businessman, Daisy’s cousin; well-educated, honest, Midwestern, genuine, tolerant, quietRead MoreThe Great Gatsby By F. Scott Fitzgerald1413 Words   |  6 Pagesthe glass of Fitzgerald, the story The Great Gatsby has genuinely portrayed the picture of the American Dream, which also revealed the truth behind its glamorousness. The story has successfully symbolize the actual American Dream. Envy, sinful, lies, heartless, and unreachable, that s truth behind the fog and the green light of the dream. Talking about the story The Great Gatsby of course we should mention about Mr.Gatsby. Fitzgerald describes Gatsby as a person, who never give up to followRead MoreLiterary Analysis Of The Great Gatsby Essay1898 Words   |  8 Pagescharacter. In the novel, The Great Gatsby, it is revealed how the corrupt American Dream resulted in consequences for both the good hearted and self-absorbed people of the East. Throughout his novel, Fitzgerald conveys his views on how the illusion of the American Dream influenced the actions, beliefs and dreams of the People during the Roaring Twenties. The use of the green light as a motif helps to symbolize Gatsby’s version of the American Dream and shows that Gatsby does not have a yearning forRead MoreThe Great Gatsby: A Social Satire Essay1276 Words   |  6 PagesThe Great Gatsby can be regarded as a social satire and an observation of The American Dream The Great Gatsby is observed as a social satire of the United States in the roaring twenties, where Fitzgerald exposes the American Dream as a flawed fantasy merely generated by over-indulgence. America was established in the conception of equality, where any individual could have equal opportunities and success on the substratum of their abilities and effort, which can be described as the American

Translations by Brian Friel Free Essays

Leaving Cert Comparitive study : Translations by Brian Friel Translations is a three-act play set in the tumultuous nineteenth century country of Ireland. The action takes place in a hedge-school where students are faced with the invasion of English speaking soldiers. One of these soldiers falls in love with an Irish girl and then mysteriously goes missing. We will write a custom essay sample on Translations by Brian Friel or any similar topic only for you Order Now The son of the master of the hedge-school is forced to go into hiding to keep from being condemned for the crime, although he is not responsible for the soldier’s disappearance. Translations is a play about love, tradition, and the circumstances that force the break with these traditions. Characters Manus Cares for people at the beginning of the play. Intelligent and educated. Runs away at the end. Lacks ambition and vision. Owen Friendly with everyone. Takes Manus’ place at the end in caring for Sarah and Hugh. Betrays Ireland with the English. Ran away for six years, like Manus does at the end. Yolland Wants to learn Irish and understand the people. Doubts moral validity of what he is doing. Overly romantic about Ireland and its language. Cannot face up to authority. Hugh Agrees to help Maire at the end. Uses Manus and blatantly prefers Owen. Sometimes pretentious. Major Areas of Study: Language and power†¦ Language and communication†¦ Language and identity (both cultural and individual)†¦ Progress†¦ Friendship and love†¦ The past and mythology†¦ Education†¦ Sample Questions 1. Why do you think that Friel gave his play the title Translations? 2. The play is set in 1833. How does Friel make its themes relevant to a modern day audience? 3. Do you agree that Translations is more concerned with the fate of individuals than the fate of nations? 4. â€Å"The play is about the characters’ search for their true identities. † Do you agree? How to cite Translations by Brian Friel, Essay examples

Saturday, April 25, 2020

John Locke Essays (774 words) - Rights, Empiricists, John Locke

John Locke John Locke John Locke was an English philosopher and political theorist during the 1600s. He was also the founder of British empiricism. He is known for his great contribution to the Enlightenment period, in which he gave people the idea of natural rights and a government that protects those rights. John Locke also wrote a famous essay called Concerning Human Understanding and attacked the theory of divine right of kings in Two Treatises of Government. John Locke was a very important philosopher and his ideas effected many people. John Locke was born in Wrinlington, Somerset on August 29,1632. He lived from 1632 to 1704. He was the son of a puritan lawyer who fought for Cromwell in the English civil war. The father also named John Locke was a very devoted man to his work and family and an even-tempered man.John Locke was educated at Westminniser School and Oxford and later became a tutor at the university. His friends urged him to leave the church and start writing all of his great ideas, but John Locke said he was not fit for that calling, so he remained at the Church of England. He had long been interested in Meteorology and the experimental sciences, especially chemistry. He turned to medicine and became one of the most known practitioner of his time (Microsoft). In 1669, Locke became confidential secretary and personal physician to Anthony Ashley Cooper, later Lord Chancellor, and the first earl of Shaftbury. Locke's association with Shaftbury enabled him to meet many of the great men of England, but it also caused him a great deal of trouble. Shaftbury was indicated for high treason, but Locke was suspected of disloyalty. In 1685 he left England for Holland after the revolution of 1688 (Wolterstorff 83). Locke was always very interested in psychology, and in about 1670, some of his friends begged him to write and publish a paper on limitations of human judgment. He started to write a few paragraphs, but 20 years passed before he finished because he was interested in Shaftesbury's political affairs. The result was his great and famous essay Concerning Human Understanding. In his work he stressed the theory that the human mind starts as a tabula rasa, which is a wax tablet ready to be used for writing. The mind has new born ideas, and once men get a greater understanding of the idea, he can learn to make that idea greater (?John Locke?). Locke was the founder of British empiricism. Locke's Essay is one of the classical documents of British empirical philosophy. The thing that Locke was most concerned about was epistemology, which means the theory of knowledge. Locke sees the universe as made up of ?insensible particles? and ?immaterial substances? that associate with human bodies. He believes these bodies have senses, which produce ideas. These ideas are what creates our thoughts, perception, and consciousness. Locke believed we have no knowledge other then our ideas. According to Locke, secondary qualities, such as taste, ?are nothing in the objects themselves but powers to produce ideas in use by their primary qualities? (Aaron 72) Locke is also known for the Two Treatises of Government. The first part of the document talks about the political views of Sir Robert Filmer. Filmer had argued that the power of a king is the same as a father's power over his children. Locke didn't agree with this concept and thought that the father only has power until his child become an adult and that the king's subjects are not the same as children. In the second part of the document, Locke says that ruler's must rule by the laws of nature, or natural rights to life, liberty, and property. The ruler's powers are given to him with people trusting that the ruler will follow these natural rights, and if the ruler doesn't follow these rights his power can be taken away. He believed that a monarchy with an assembly to make sure the monarch follows these natural rights was a perfect political arrangement. He also believed that principles of conduct were possible and humans could be trusted to follow these principles. These ideas had a tremendous effect on all future political thinking. The Americans Declaration of

Wednesday, March 18, 2020

Setting Anaylsis of Scarlet Le essays

Setting Anaylsis of Scarlet Le essays Settings often hold enormous roles in shaping a story. Whether it was a horror, a romance, a science fiction or a drama, settings affect how the characters emotionally felt, acted and thought throughout a novel. The places where the story revolved around revealed weaknesses, strengths, flaws and venerability within each individual character. In the novel The Scarlet Letter, there were three major settings that had a tremendous effect on the plot and characters. The story was moulded because the isolation from the community affected Hester Prynne's feelings towards her daughter, the forest was an escape route for the non-believers of the Puritan law, and how the Puritan community influenced the townspeople's mentality. After the revelation of Hester's adulterous sin resulting in the birth of Pearl, she moved to the outskirts of town. Alienated from the harsh Puritan community, Hester raised Pearl away from the ignorant daily comments and criticism, such as people's cold, disapproving stares and pointing at the bright, fancy, scarlet letter on her chest. Pearl became her sole companion and the centre of her life. As they lived under solitude, Pearl became more like a friend rather than a daughter to Hester. The separation from the community affected Hester's intense affections for Pearl. This was best illustrated in a conversation between Hester and Pearl concerning who Pearl really was. Although, little Pearl was too young to understand her mother, Pearl said with laughter "Oh, I am your little Pearl!" (98) The joyous words shared between the two demonstrated that as long as they had each other to comfort, to love and to confide in, their lives would be complete, even if they were outcasts to the community. The community was afraid that Hester would not raise Pearl properly, therefore they planned to take Pearl away from her mother. Once Hester heard the news, she immediately went to the governor's home to beg him to r...

Sunday, March 1, 2020

Tips for Writing the UC Personal Statement Prompt #1

Tips for Writing the UC Personal Statement Prompt #1 Note The  article below is for the pre-2016 University of California application, and the suggestions are only marginally relevant for current applicants to the UC System. For tips on the new essay requirements, read this article:  Tips and Strategies for the 8 UC Personal Insight Questions. The pre-2016 UC personal statement prompt #1 stated, Describe the world you come from - for example, your family, community or school - and tell us how your world has shaped your dreams and aspirations. Its a question that every freshman applicant to one of the nine undergraduate UC campuses had to answer. Note that this question has much in common with the Common Application option #1 on your background and identity. Overview of the Question The prompt sounds simple enough. After all, if theres one subject you know something about, its the surroundings in which you live. But dont be fooled by how accessible the question appears to be. Admission to the University of California system is remarkably competitive, especially for some of the more elite campuses, and you should think carefully about the subtleties of the prompt. Before answering the question, consider the purpose of the essay. The admissions officers want to get to know you. The essays are the one place where you can truly present your passions and personality. Test scores, GPAs, and other quantitative data do not really tell the university who you are; instead, they show that you are a capable student. But what really makes you you? Each of the UC campuses receives far more applications than they can accept. Use the essay to show how you differ from all the other capable applicants. Breaking Down the Question The personal statement is, obviously, personal. It tells the admissions officers what you value, what gets you out of bed in the morning, what drives you to excel. Make sure your response to prompt #1 is specific and detailed, not broad and generic. To answer the prompt effectively, consider the following: World is a versatile term. The prompt gives your family, community and school as examples of possible worlds, but they are just three examples. Where is it that you truly live? What really makes up your world? Is it your team? The local animal shelter? Your grandmothers kitchen table? Your church? The pages of a book? Someplace where your imagination likes to wander?Focus on that word how. How has your world shaped you? The prompt is asking you to be analytical and introspective. It is asking you to connect your environment to your identity. It is asking you to project forward and imagine your future. The best responses to prompt #1 highlight your analytical abilities.Avoid the obvious. If you write about your family or school, its easy to focus on that teacher or parent who pushed you to excel. This isnt necessarily a bad approach to the essay, but make sure you provide enough specific details to paint a true portrait of yourself. Thousands of students could write an essay about how their supportive parents helped them succeed. Make sure your essay is about you and isnt something that thousands of other students could have written. Your world doesnt have to be a pretty place. Adversity sometimes shapes us more than positive experiences. If your world has been filled with challenges, feel free to write about them. You never want to sound like you are whining or complaining, but a good essay can explore how negative environmental forces have defined who you are.Stay on target. You have just 1,000 words with which to answer prompts #1 and #2. Thats not much space. Make sure every word you write is necessary. Keep these 5 essay tips in mind, follow these suggestions for improving your essays style, and cut anything in your essay that isnt defining your world and explaining how that world has defined you. A Final Word on the UC Essays For any essay on any college application, always keep the purpose of the essay in mind. The university is asking for an essay because it has holistic admissions. The UC schools want to know you as a whole person, not as a simple matrix of grades and standardized test scores. Make sure your essay makes a positive impression. The admissions folks should finish reading your essay thinking, This is a student we want to join our university community.

Friday, February 14, 2020

Mission Statement Compare & Contrast Research Paper - 1

Mission Statement Compare & Contrast - Research Paper Example The quality of the mission statements and whether they noticeably specify the companies’ profile are included as well. In addition the paper seeks to verify whether the strategies of the companies are in line with the mission. The vision of Wal-Mart and Target has been stated and whether the two companies’ are approaching in the similar way with their vision has also been mentioned. The study also seeks to explain the ethical or legal challenges of the two companies. The companies’ responsibility towards the society has been identified. The mission of Target includes â€Å"make Target the preferred shopping destination for the guests by delivering outstanding value, continuous innovation and an exceptional guest experience by consistently fulfilling our Expect More Pay Less brand promise" (Samples Help, 2006). The company has aimed at being the ideal shopping location for the customers and provides them with a choice of excellent value, constant innovation and special guest experience by constantly fulfilling expect more pay less strategy. Their mission is to provide $1 billion for education by the end of 2015 (Target.com, 2011). In this context, by comparing the two mission statements it can be observed that Target is providing priorities to the innovation, shopping destination and value along with low price but Wal-Mart is preferring on low price for making the life of customers much better. The mission of Target is related to the preference of its consumers and communities, but, Wal-Mart’s mission is essentially linked to the price constraint to attract the customers (Wal-Mart, 2011). The mission statements of both the companies have been prepared by focusing on the customers’ preference. The companies are continuously working on this mission in order to provide customers with utmost beneficial services. The companies are two of the largest retail stores, thus their main intention is to provide quality

Saturday, February 1, 2020

"Diversity Day" Analysis Assignment Example | Topics and Well Written Essays - 750 words

"Diversity Day" Analysis - Assignment Example Therefore, the episode conspicuously addresses the manifestation of diversity and its effects within the work place. The key learning in this episode is that diversity management is an important tool for every organization if harmony, essential for success, has to be attained. One of the issues that come out clearly is that stereotypes underpin the intensity of racial discrimination within the organizational environment. A stereotype refers to biased assumptions about a particular group of people that often demeans the dignity of such group of people. In the episode, when Michael asks each member to stick a card inscribed with a race on their forehead, he invites every member to utter any stereotypes that refer to the race written on each members face (Kwapis n.p.). Notably, there are as many stereotypes as there are different races in the world. At least, each member of staff with a sticker on their face has their share of stereotypes associated with their races. While some stereotypes are demeaning, other places one race at the top position depicting it as a superior race. In the work environment, stereotypes learnt since childhood becomes the source of racial discrimination. For instance, the black people are associated with hard labor while the whites are associated with white collar jobs. Discrimination issues result into intimidation where minority groups are perceived as inferior to the dominant races. In the episode we learn the possible impacts of discrimination within the work place. When the staff members recite different stereotypes at their partners, there is mixed reaction as people cite uncomfortable stereotypes that bring up unpleasant feelings. Michaels terms it as â€Å"mixing the melting pot† to describe the nature of this exchange. He expects each person to guess their race depending on the stereotypes that are uttered about them. This way, he says that they will learn to understand how being a

Friday, January 24, 2020

High School Graduate in the Real World :: Personal Narrative Essays

High School Graduate in the Real World With surprisingly minimal reluctance I face my new life. My heart is filled with excitement, while my mind teems with anxiety. Everything has changed. I suppose it really hasn’t, but it seems as if one little difference can make you feel like the whole world is turning inside out. I go about what will soon become routine for me without any second thoughts. Perhaps none of this has sunk in yet. I sit alone in a tiny cubicle only about five feet square and examine my new surroundings. I have been given all the little luxuries that such an entrapment can afford. The outdated computer that noisily hums and groans, looking for sympathy. The adding machine, the pens, the highlighter, piles of papers and documents. It is all that I have right now. I am dressed in a new gray business suit, one of many gifts that I recently received. A new dress code for a new lifestyle. Only two days earlier I was standing on a stage, looking out on nearly one thousand people, summing up thirteen years in five minutes. How do you express what effect thirteen years of schooling have had on you and your classmates in a new and unused way? My valedictorian address was one of the hardest papers-or speeches in this case-that I ever had to compose. The effort put into it also made it the most rewarding as well. â€Å"For a college application I was asked what saying I would publicize if given the opportunity. My answer was ‘Living is doing, not merely being.’† Those two sentences were my favorite part of the speech. I talked about taking charge of our own lives and making a positive difference in the world. I didn’t waste any time following my own advice. Two days later I am starting what will probably become one of the most challenging but personally fulfilling experiences of my life. At six o’clock this morning my alarm clock once again did not fail to wake me from my peaceful state. I can be so resentful of that. Only seconds before I had been driving as quickly as my car would go around hairpin turns on a seemingly endless highway with a strong cool breeze blowing my hair in all directions. The remorseless beeping brought me back to reality. I went about my usual morning routine, except this time my destination would not be the same.

Thursday, January 16, 2020

Mountain Dew

To gain the market share in the urban centers, it would be interesting to see how Mountain Dew differentiate the product from the competition and whether the benefits of the reduce are communicated effectively using the right channels and propose a redesign of the marketing campaign that could have a universal appeal. According to Finch (2012), the deployment of advertising and other promotional resources for a given brand is dependent upon the strategic goals for market segmentation, product differentiation, and positioning.The current market for Mountain Dew is comprised of 70 percent of white soda drinkers and the marketing would expand their product awareness among young African Americans and Latino In the urban centers. As a marketing campaign, Mountain Dew had endorsed hip-hop singer Oil Wayne to tract the teens and youth In ass because this age group more Inclined towards help- hop (Stanford, 2012).According to the author of the article, Mountain Dew Wants Some Street Creed, 4 5 percent of the energetic caffeine-laced sugary drink is sold in the gas stations and convenience store, endorsing Mexican-American professional skateboarder Paul Rodriguez is a good move. Teens go to the nearest store on their skateboard could relate to P-Rod and would be influenced to purchase Mountain Dew because their favorite star is appealing to them to be have Mountain Dew. Brett O'Brien is targeting the right market segment, which are teens and young adults in ass by strategically endorsing youth stars including Country star Jason Alden.The marketing strategy Is right on the money because the present youth might become loyal to the brand and the future youth would grow watching the present youth drinking Mountain Dew to quench their thirst. Therefore, targeting young audience Is profitable strategy for Mountain Dew In the short and long run. Mountain Dew has differentiated its product from the competitors. Firstly, the green colored drink is cadged in green bottles and cans make Mountain Dew to be easily identifiable. Secondly, PepsiCo had collaborated with Complex Media to advertise its biggest soft- drink brand, Mountain Dew, on a new Web site, Green-Label. Mom (Elliott, 2013). Thirdly, PepsiCo is committed to market its most profitable brand, Mountain Dew, among the diverse younger generation by including famous artists, which could build brand awareness. Recently, Mountain Dew had invited consumers to shoot a promotional ad called Tweezed with Grammar winner (Stanford, 2012). Lastly, the TV advertisements of Mountain Dew such as â€Å"Yahoo! Mountain Dew! â€Å", Shore at shooting†, and â€Å"This Is How We Dew† differentiate Mountain Dew as a high profile brand In PepsiCo portfolio.Mountain Dew is eyeing on capturing market share In the urban centers and the Southern US border stretching from California to Louisiana (Stanford, 2012). This could be done by wooing the potential young consumers rather than no benefits of the soft drin k, therefore, the marketing team of Mountain Dew had made efforts not add any benefits in their advertisement. However, the commercials of Oil Wayne and P-Rod are designed to communicate the Dew message that â€Å"they ill be able to do what they do with energy† in the new markets said Brett O'Brien (Stanford, 2012).Mountain Dew could explore some opportunities to redesign the promotional campaign to appeal to the larger audience at once. FIFE world cup is coming soon. Mountain Dew could partner with international soccer players from Mexico to woo young Latino and endorse African American foot ball players to attract young blacks. According to Elliott (2013), Mountain Dew had spent $108 million dollars on advertisement in major media in last five years in addition to endorsement deals. Considering this marketing cost, a thought of creating a Mountain Dew Anthem by including all the stars from diverse backgrounds would appeal the masses.This will create a brand image of Mounta in Dew not within US borders but in foreign markets as well. The forthcoming FIFE world cup will be watched throughout the world; therefore, it is an excellent opportunity for Mountain Dew to advertise its brand using the mainstream media, which is television and radio. Social media such as Backbone and Youth are effective means of communicating the message the Mountain Dew. Mountain Dew is a leading brand of PepsiCo and the marketing team is designing campaign to regain the lost share and attract young African Americans and Latino in the urban centers.The marketing strategy of Mountain Dew to endorse various stars from different backgrounds is a good strategy to appeal the teens and young adults in ass. If Mountain Dew could adopt the proposed strategy to create a Mountain Dew Anthem by integrating variety of domestic and international celebrities, it will appeal the entire younger generation at once. Big screen television is in great demand throughout the world. LCD, LED, and Plas ma TV's fall into the category of big screen TV's. The product that I would like to introduce into the market is DTV.A TV that will not only display a picture but also gives an experience of AD effect at home. There is huge market in the developed countries and the emerging economies, which will appreciate a AD TV in the living room and/or bedroom. The reason I want to develop and launch a AD TV is that it does not exist in the market. The current products available are LCD, Plasma, and a recent addition of LED technology. Many manufacturers does offer a AD feature which be enjoyed with AD glasses. Without AD glasses, a TV will be a regular TV. My product would not require glasses for consumers to wear.Consumers can bring the experience of AD movie theatres and AD theme parks at home. This product will benefit all ages. Watching a movie at home in AD would bring a revolution in the industry. For example, imagine a family is watching Avatar or Star War movies at home in AD and does n ot need to go to IMAX theatre. Children would be able to feel their favorite cartoon characters right next to them. There is one huge market segment that would be benefited with AD TV is video games lover. It would be Jaw-dropping moment for hem when they will find out that their favorite can be played in AD environment.Obviously, video game companies need to work in this direction as well. To make and dedicated team need to put their heart and soul into this project to reach the customers with a most awaited product. It is a challenging project and the most difficulty I am facing while compiling a marketing plan is to perform a competitor's analysis. I would like to know whether Samsung, Panasonic, or Sony is in this race. What is their market position? If the competitor would be competing for the entire market or one specific market segment? What are strengths and weaknesses of the competitor?The response to these questions would be crucial for my marketing plans. In addition, I w ill be working with my team in close relation to define the strategies to implement plan with success. Additional information required to make most informed strategic decisions are SOOT analysis of my company, a primary marketing strategies required to target above mentioned market segmentations, an alternative marketing strategy, and a final (best) strategy that will implemented using up's of marketing to create a brand image. Samsung 10 changes need to be met.Ensure that customers are satisfied with the product purchased; if there is dissatisfaction Samsung must understand why and do whatever is necessary to fix the issue. Most of the more important items are ensuring sales agencies and management continually provides training for marketing staff. This will ensure he or she have the latest information about all the products. Samsung 11 Conclusion Samsung holds a great deal of the global market for AD television. A through and detailed analysis of the global AD television market ha s been detailed by Samsung. The SOOT analysis reveals industry trends, the effects of intention, and outside threats.

Wednesday, January 8, 2020

Maya Angelou s I Know The Caged Bird Sings - 1836 Words

In Maya Angelou’s I Know the Caged Bird Sings (1969), the reader is absorbed into a personal account of her life starting from her childhood to young adulthood during the 1930s and 1940s. From a young age, Maya witnessed the first-hand effects of racism in the South for blacks growing up alongside her brother, Bailey. In the novel, Angelou faces racial discrimination and displacement inside and outside her own community that act as metaphorical cages barring her from the freedom to be her true self. In the beginning of the novel, Angelou describes the effect of racial discrimination had on her at a young age. Dissatisfied with her appearance for an upcoming church service, Maya imagines herself with blonde hair and blue eyes, which were†¦show more content†¦Maya’s words mirrored the change of mood, â€Å"Donleavy had exposed us† (180) continuing to say, â€Å"We were maids and farmers, handymen and washer-women, and anything higher that we aspired to was farcical and presumptuous† (180). However, African-Americans used any chance they could to prove their rightful place in white society through resistance. For example, in the black community of Stamps, the church revival was a form of resistance. This revival was called to strengthen the masses of blacks against the racism through scripture and prayer. Angelou states, â€Å"The white folks was going to get their comeuppance. Wasn’t that what the minister said, and wasn’t he quoting from the words of God Himself?† (127). Momma also helped in this effort by raising Maya and Bailey in a strictly religious household to protect them from the outside world. This revival gave the blacks in the Stamps community, the strength and energy to go on with life knowing that white people will meet their Maker on the day of judgement. Angelou writes in support, â€Å"although they might be the lowest of the low they were at least not uncharitable, and in that great Gettin’ Up Morning, Jesus was going to s eparate the sheep (them) from the goats (the white folks)† (128). Another way the black community resisted racism is by the legendary Joe Louis boxing match against a white opponent in the 1930s. Maya describes the atmosphere at the Store during the fight, â€Å"MyShow MoreRelatedMaya Angelou s I Know Why The Caged Bird Sings913 Words   |  4 Pages Maya Angelou’s I Know Why the Caged Bird Sings is an autobiography that describes the coming of age of a Southern black girl who overcomes society’s cruelty as she grows up. Taking place in Stamps, Kansas during the 1930s, the autobiography captures Marguerite Ann Johnson’s, or Maya’s, battle of finding herself and coming to terms with who she is while growing up in a time period comprised of oppression and discrimination. Furthermore, Maya endures many childhood hardships due to her race, and sheRead MoreMaya Angelou s I Know Why The Caged Bird Sings1382 Words   |  6 PagesIn Maya Angelou’s novel I Know Why The Caged Bird Sings the main character Maya Angelou struggles with her identity through out the novel. She first started to question her identity after Mr. Freeman raped her. Another time in the novel she questioned her identity was during the barbeque at the bathroom because she did not know which bathroom to use. The last time that she questioned her identity in the novel was when she questioned her sexual identity because she did not know if she was heterosexualRead MorePrejudice in Maya Angelou ´s I Know Why the Caged Bird Sings636 Words   |  3 Pagesin the poem, I Know Why the Caged Bird Sings, the much loved poet Maya Angelou uses poetic devices like rhyme, alliteration, metaphors and imagery, to encourage African-Americans to find their voice and earn the respect that they deserved. Imagine reaching for the sky, and actually being able to touch it. In the first stanza in the poem, the author compares a free bird to the white population during times of discrimination. In the first two lines, the author says, The free bird leaps / on theRead MoreAnalysis Of Maya Angelou s I Know Why The Caged Bird Sings1575 Words   |  7 Pagesto feel different, and wish they were someone or something â€Å"better†. In Maya Angelou’s autobiography she demonstrates what its like growing up in a racist community and how it feels to be the outcast. Angelou continuously speaks about being someone different her ideal self, something she is completely different from. She feels this way due to the racist society she lives in. In I Know Why The Caged Bird Sings Maya Angelou demonstrates in her autobiography in 1969 that even with love and affectionRead MoreAnalysis Of Maya Angelou s I Know Why The Caged Bird Sings Essay1484 Words   |  6 Pages â€Å"There is no greater agony than bearing an untold story inside you.† By Maya Angelou, I Know Why the Caged Bird Sings. This is the quote my mom has been telling me every day since I was 13 and able to understand it. Maya Angelou wrote this poem in 1969 and it still speaks to millions of people today. Millions of people who have everything to say but never speak. This is just one example, my example on how relatable poems are even if they are hundreds of years old. Being able to relate to a poemRead MoreAnalysis Of Maya Angelou s I Know Why The Caged Bird Sings1219 Words   |  5 PagesLike many African American writers in American history, migration is a defining part of Maya Angelou’s life and character. In her memoir I Know Why the Caged Bird Sings, Maya thoroughly discusses each of the moves that shape the person she becomes. From St. Louis at seven to a Southern California junkyard at fifteen, Maya’s life is filled with both voluntary and involuntary migrations. Some of these moves are intensely emotionally taxing, while others allow her to grow and flourish. Although herRead MoreMaya Angelou s I Know Why The Caged Bird Sings701 Words   |  3 PagesMaya Angelou: â€Å" I Know Why The Caged Bird Sings† In this poem Maya Angelou talks about the civil rights movement. She also express her personal life of what she went through such as being raped at the age of 6 by her mother’s boyfriend and also becoming mute for 5 years. She also states how she got pregnant and had to raise a child at 16. All these events led up to writing this poem from a caged bird that sings point of view. â€Å"Remembrance† In this poem Maya Angelou express how she was being rapedRead MoreMaya Angelou s I Know Why The Caged Bird Sings1888 Words   |  8 Pages Maya Angelou once said â€Å"We may encounter many defeats but we must not be defeated† and this phrase speaks volume in comparison to Angelou’s life story. She was born Marguerite Ann Johnson on April 4th, 1928, in St. Louis, Missouri. The name Maya was given to her by her older brother, Bailey Jr. Maya Angelou is not only a sister, but also an inspirational role model, a mother, an author, a poet, a civil rights activist, and an actor. In 1969 Angelou’s world renowned book â€Å"I Know Why the Caged BirdRead MoreDisplacement, a Theme in Maya Angelou ´s I Know Why the Caged Bird Sings1603 Words   |  6 Pagesdisplacement leaves a painful hole in ones heart. Whether a person is a male or female, white or black, lives in the North or South, or young or old, displacement takes a toll on their character and personality. M aya Angelou creates a theme of displacement in her novel I Know Why the Caged Bird Sings. Angelous novel has been critiqued by many notable scholars for being a classic autobiography. The critics note the importance of the setting to show universal displacement and the use of characterizationRead MoreRhetorical Analysis Of Maya Angelou s I Know Why The Caged Bird Sings 1036 Words   |  5 PagesFily Thiam English 002 Mrs. Vilato 9 April 2015 Rhetorical Analysis on â€Å"Graduation† by Maya Angelou In Graduation, a chapter in her autobiography â€Å"I Know Why the Caged Bird Sings†, Maya Angelou talks vividly about her middle school graduation in the segregated South. Graduation is an important milestone in most people’s life, as they get a degree and move on to their next level, something better and more important, with the hope that they can use their new knowledge to achieve their life goals and